Veganuary: Switching to Cruelty Free Cosmetics

With January bringing about goals and resolutions, it’s the perfect time to make a step towards a lifestyle change… Dry January, joining a gym or how about becoming a Vegan? January, or Veganuary, as it’s also known, is not only good for trying a vegan diet but it could be the perfect time to start swapping your cosmetic purchases to vegan or cruelty free.

According to Soap and Glory’s Frequently Asked Questions response, ‘it’s important for you to know that no retailer or manufacturer can categorically state that ‘none’ of their raw materials or ingredients have- at some time in the past- been tested on animals.’ With this in mind, there are some beauty brands that host a Leaping Bunny logo, have signed the PETA pledge or avoid testing on animals or including animal products but don’t associate with a cruelty-free organisation.

Although some brands don’t test on animals in Britain, where it was banned in 1998, they do sell to China where animal testing is a legal requirement and therefore are not considered a cruelty free brand overall.

Each individual has a different perception on what cruelty free is so with the help of this post, you might just find the right brand for you. Whilst some brands are PETA registered, their parent company isn’t classed as cruelty free so it’s up to you to decide which brands you want to shop with.
Soap and Glory
Although not on the PETA list, Soap and Glory say, ‘we absolutely do not test our formulations on animals, however we can’t say that each and every ingredient that goes into them has not, at some point historically, been cleared for human use, by animal testing.’ Offering a range of skincare, bath and body products as well as makeup, it might be a brand worth checking out if this meets your needs.

Bare Minerals
Despite the fact that the parent company, Shiseido, is not cruelty free, Bare Minerals is PETA approved and offers a number of beauty products. The brand creates a range of mineral-based cosmetics ‘powered by nourishing, skin-loving minerals… with purity in mind.’

As an official member of PETA’s Beauty Without Bunnies program, despite its parent company, L’Oreal, choosing to sell in China, NYX has a number of makeup products ranging from primer to mascara to metallic lipsticks. At a drugstore price, the brand originating from Los Angeles is now available in most large Boots stores.
Urban Decay
Another pledge for PETA’s cruelty free campaign, Urban Decay are slightly pricier but worth the extra splurge with a host of popular eyeshadow palettes as well as many other incredible makeup products.
The Body Shop
Offering vegan brushes as well as a number of body and face products, The Body Shop was sold to Natura Brasil in 2017 which is also reportedly a cruelty free brand. As the ‘first global beauty brand to fight against animal testing in cosmetics’, not only are their products cruelty free but they actively fight to bring an end to animal testing and currently have a petition to help this cause available here if you’re interested in signing it. 
The popular bath products brand is well known for being cruelty free but, did you know they also sell a number of makeup items as well as a few scents? LUSH state that they ‘do not buy raw materials from any company that tests anything on any animals’ and that ‘materials purchased by LUSH do not contain animal derivatives that are unsuitable for vegetarians’, the full policy on animal testing can be found here.
As a vegan certified brand with cruelty free formulas, the company offers botanically-based skin care products as well as makeup, hair care and general personal care. Arbonne ‘have been on a green journey for 37 years’ and do not support animal testing. To get your hands on the products, you go through an Independent Consultant who will help wherever possible and will organise your order. Keri Wood, an Arbonne consultant can be found here.

A brand that works in a similar way to Arbonne, with ambassadors on hand to help with enquiries or to place an order from. Tropic don’t test on animals ‘or cause them distress by using derivatives such as lanolin, beeswax or honey.’ Certified by The Vegan Society and Cruelty Free International, they offer skincare, bodycare and makeup! Vanessa O'Neill, a Tropic consultant can be found here.
Advice from others:
"For cheaper makeup I go to Superdrug. Makeup Revolution, Barry M and ELF have vegan products and Superdrug do student discount. Another place to look is TK Maxx and Home Sense as they sometimes get vegan ranges in- they regularly have Sukin and Faith in Nature. Vegan fairs are a great place to try and buy makeup and skin care and you are supporting ethical vegan companies that way... I tend to spend more on foundation as I find the cheaper ones do not last well. I really like the Kat Von D lock it foundation as a little goes a long way. It is expensive at around £27 but the assistant there gave me a good tip to mix it with a little primer so it lasts longer and gives a lighter finish." -Alison Townsend

Switching to vegan or cruelty free makeup doesn’t have to happen all at once either, "after deliberation I used up the products I already had purchased and then phased in cruelty free alternatives over time." -Jennifer Dudley

"I try my best to be cruelty free with my cosmetics, it’s been difficult though. I often find that Amazon has the answer when I can’t source things! Superdrug has sorted my lotions and potions needs." -Casey Brennan

With so many cruelty free beauty brands available, it may not be as difficult as it first appears. There are still plenty of other options out there too. The likes of Liz Earle, YesTo and Too Faced all offer cruelty free products as well as a number of other brands so for a list of companies supported by PETA, you can look here.

I hope you find this post helpful, if you have any advice or recommendations, feel free to share them in the comments to help myself and others! If you did enjoy this post and want to see more from me, you can follow my social media links in the top right-hand corner to see when I next upload. Thank you for reading this post.

Love, Steph x

1 comment

  1. Thx for doing this post, found It really helpful as I hate to think animals are the ones who get the products tested on them, it's like forcing a human to do it. Xx


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